Software Engineering L5, Ads Creatives & Policy

Netflix is one of the world's leading entertainment services, with over 300 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time. In November 2022, we launched a new ad-supported tier, enhancing our ad tech ecosystem to provide members with more content choices and advertisers with access to engaged audiences. The Ads Creatives & Policy team is responsible for the entire "Pitch to Pay" process, including inventory and order management, campaign execution, ad serving, audience onboarding, targeting, delivery, measurement, reporting, and finance. Our team leverages cutting-edge technology to deliver ads that enhance the viewing experience while achieving excellent results for advertisers. As a Software Engineer, you will play a critical role in designing and implementing scalable systems that support our ad platform. You will work closely with cross-functional teams to deliver high-quality solutions that align with our business goals. This role requires a strong technical background, a passion for innovation, and the ability to thrive in a fast-paced environment. Responsibilities:

• Design, develop, and maintain scalable backend systems for the Ads Creatives & Policy team.
• Collaborate with cross-functional teams to deliver high-quality solutions that meet business objectives.
• Implement and optimize ad creative lifecycle management, including ingestion, encoding, review, and CDN deployments.
• Develop systems and tooling to automate and scale the creative process for advertisers.
• Reduce friction in creating creatives for custom formats and enhance asset portability using creative development tooling, including genAI as appropriate.
• Build and enhance manual workflows and automated review systems that rely on ML and creative understanding to improve SLAs.
• Ensure compliance of ad campaigns and creatives with Netflix policy, brand safety guidelines, and global/local laws and regulations.
• Stay informed about industry trends and technologies, particularly in the programmatic ecosystem.

Requirements:

• 8+ years of experience in software engineering, with a focus on backend development.
• Strong product mindset with experience in delivering large, complex projects in collaboration with cross-functional stakeholders (technology, operations, or business-focused).
• General understanding of the advertising marketplace and landscape.
• Strong analytical and strategic thinking with demonstrated product sense and leadership in the working environment.
• Experience in building Ad Creatives lifecycle management, including ingestion, encoding, review, and managing and optimizing CDN deployments.
• Familiarity or experience with OpenRTB, AdCOM specs, and the overall programmatic ecosystem.

Nice-to-Haves:

• Familiarity with legal compliance and the changing landscape of ads regulations worldwide.
• Familiarity with ML and advertising systems that leverage data to drive optimal outcomes for users and the business.
• Experience working in the CTV space and knowledge of its unique constraints.
• Awareness of ads industry technology standards (e.g., VAST, OpenRTB) or experience working on an industry consortium effort or working group.

Our compensation structure consists solely of an annual salary; we do not have bonuses. You choose each year how much of your compensation you want in salary versus stock options. To determine your personal top of market compensation, we rely on market indicators and consider your specific job family, background, skills, and experience to determine your compensation in the market range. The range for this role is $100,000 - $720,000. Netflix provides comprehensive benefits including Health Plans, Mental Health support, a 401(k) Retirement Plan with employer match, Stock Option Program, Disability Programs, Health Savings and Flexible Spending Accounts, Family-forming benefits, and Life and Serious Injury Benefits. We also offer paid leave of absence programs. Full-time hourly employees accrue 35 days annually for paid time off to be used for vacation, holidays, and sick paid time off. Full-time salaried employees are immediately entitled to flexible time off. See more details about our Benefits here. Netflix is a unique culture and environment. Learn more here. Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner. We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service. Job is open for no less than 7 days and will be removed when the position is filled. Apply Job! Apply to this Job