[Remote] Field Marketing Manager, East Coast

Note: The job is a remote job and is open to candidates in USA. Saint James Tea is seeking a highly organized and detail-oriented Field Marketing Manager to lead national trade show execution while managing East Coast field marketing initiatives and demo programs. The role involves planning and executing trade shows, managing demo programs, and leading East Coast field marketing efforts to enhance brand awareness and consumer engagement.

Responsibilities

• Own planning and execution of all national trade shows and industry events
• Manage event timelines, vendor communication, staffing, travel, credentials, shipping, and logistics
• Coordinate booth assets, product inventory, event materials, and onsite execution
• Partner with Sales and Trade Marketing teams to maximize customer engagement opportunities
• Manage event recaps, reporting, and post-event analysis
• Serve as the primary point of contact for all trade show planning and execution
• Partner closely with the Trade Marketing Manager to execute national demo programs
• Coordinate demo agencies, staffing partners, schedules, and reporting
• Support retailer-specific activations and customer marketing initiatives
• Monitor program performance and ensure consistent execution across markets
• Gather recaps, photos, and key insights to share with internal teams
• Lead planning and execution of East Coast field marketing programs, sponsorship activations, consumer events, and sampling initiatives
• Manage event logistics including staffing, product, shipping, inventory, travel, and asset coordination
• Build relationships with event organizers, retail partners, distributors, and community partners
• Support activations that drive brand awareness, product trial, and engagement
• Recruit, onboard, train, and manage East Coast brand ambassadors
• Coordinate staffing for events, demos, and activations
• Manage ambassador communication, scheduling, and execution standards
• Ensure all field staff represent the Saint James brand professionally and consistently
• Partner closely with the Director of Field Marketing on national field marketing strategy and execution
• Collaborate with the Field Marketing Manager, West Coast to align on national programs, staffing strategies, and best practices
• Work cross-functionally with Sales, Trade Marketing, Partnerships & Events, Creative, and Social teams to support key initiatives
• Assist with content capture opportunities and provide event insights and recaps

Skills

• 3-5 years of experience in field marketing, experiential marketing, event marketing, trade marketing, or related fields
• Strong project management and organizational skills
• Experience managing trade shows, events, sampling programs, or field teams
• Excellent written and verbal communication skills
• Comfortable working independently in a remote environment
• Ability to manage multiple projects simultaneously and meet deadlines
• Proficiency in Google Workspace, Microsoft Office, and project management platforms
• Willingness to travel frequently, including evenings and weekends
• Beverage, CPG, wellness, or consumer brand experience preferred

Benefits

• Health, Dental, and Vision Insurance
• Paid Time Off
• Paid Sick Leave
• Paid Company Holidays
• 401(k) Plan
• And many more perks

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